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Direct Marketing Sales Professional
Job Overview
Our company provides direct marking solutions for a variety of targeted
industries as well as printing and mailing services for general industries. Our Sales
Professional implements and refines the company sales and marketing plans. The Sales
Professional is always on the outlook for information about new methods and techniques
for selling that will help benefit the department.
A Sales Marketing must:
· Understand direct marketing techniques
· Understand the clienteles marketing options and needs
· Understand the company's printing and mailing processes
· Understand the benefits and features for direct marketing the company offers
· Know the clientele the company can best serve
· Understand the production workflow at the company
· Understand buyer styles and needs
A good sales force has good attitude and drive.
The Sales Professional must be able to communicate enthusiasm and be dynamic:
· Effective communication skills, include good telephone skills and good listening skills
· Negotiation skill to deal with objections and price resistance
· Time management skills
· Motivational skills
A Sales Professional must be able to perform many functions,
including:
· Develop goals and objectives for the sales
· Conduct planning sessions
· Oversee time and territory management as necessary
· Develop and qualify prospects
· Monitor sales activities of individual accounts to fine-tune target marketing
· Understand the emerging technology and market trends to help direct the company towards new sales and new customers
· Understand all the interrelated aspects of the company, and know how to deal effectively with the different components
· Establish product and process to weave that knowledge into closing the sale
· Develop departments to respond to new needs, helping them refocus and redirect efforts
· Coordinate internal customer service
· Be able to differentiate between real and perceived excuses, problems, or issues
· Lead brainstorming sessions and initiate group discussions
A Sales Professional
must be able to perform the functions below:
· Ask for the sale
· Follow up and follow through
· Negotiate and handle conflict
· Manage territory effectively
· Manage time effectively
· Recognize loss of customers due to new technologies
· Cold call or use other techniques to get new customers
· Choose appropriate accounts
Customer Relations
· Educate customers on marketing techniques, direct marketing techniques and ROI analisys
· Build effective presentations using sales aids and other visuals
· Build trust
Skills & Requirements
· Several years of experience as a sales professional.
· Proficient direct marketing techniques
· Skilled at understanding the clienteles marketing options and needs
· Experienced with printing, mailing and internet marketing processes
· Expert at presenting the benefits and features for direct marketing the company offers
· Talented at recognizing the clientele the company can best serve
· Capable to understand the production workflow at the company
· Ability to identify buyers styles and needs