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The senior demographic is growing at a rapid pace and more marketers are realizing the power of this influential audience. More active and benefiting from greater disposable incomes than previous generations, senior citizens represent a financially secure market segment.
The mature market is a growing economic force that can't be ignored; it will transform
multiple industries unlike any prior demographic shift in recent history. Over the
next five to 10 years seniors will offer a unique marketing opportunity because they
will have a level of wealth and income that is unlikely to be matched by future generations.
A VITAL AUDIENCE
According to the U.S. Census Bureau, adults 50+ represent 76 million
people, 28% of the total U.S. population and 37% of the population 18+. Demographic
trends associated with the aging of the baby boomer population, plus gains in longevity,
will grow the 50+ market to over 106 million by 2015 when they will account for 45%
of the adult population. Seniors are, and will become even more, a market, social
and political force to be reckoned with and hence a very attractive community to
a range of advertisers and marketing sponsors.
INVOLVED CONSUMERS
Freed from the constraints of raising a family and with more time of their own, mature
consumers seek products, services, and activities that compliment their desire to
live life to the fullest. The mature market has over $1.6 trillion in spending power
and a net worth that's nearly twice the U.S. average. The facts speak for themselves
-- the mature market represents a tremendous opportunity across all categories.
UNITED STATES MATURE MARKET
- Larger than African-American and Hispanic market segments combined.
- The most affluent of any age segment
- Account for 60% of all healthcare spending
- Purchase 74% of all prescription drugs
- Buy 51% of all over-the-counter drugs
- Acquire 41% of all new cars
- Purchase 25% of all toys
- Account for 80% of all luxury travel
- Spend $7 billion online annually
- Fastest growing segment on the Internet
- Spend more time online than teenagers
- Adults 50+ control a household net worth of $19 trillion.
- Own more than three-fourths of the nation's financial wealth
- Own 70% of all money market accounts and certificates of deposit assets
- Have an income per capita that is 26% higher than the national average
- Spend more than one trillion dollars on goods and services
- The largest 55+ population resides in California, New York, and Florida respectively
- 42% of museum visitors are 55+
- Spends more per capita on groceries, O-T-C products, travel and leisure than any other age group
- Travel ranks among the top leisure activities for men and women over 50
- Mature vacationers travel more frequently than any other age group and stay longer
- 55+ households are the fastest growing user segment to embrace computer technology
- 22 million adults 50+ are now online, representing 28% of the 50+ population.
Contact us today to position your company in the senior market.